Portland, Oregon — probably the most livable city in America — gets justly criticized frequently for being unfriendly to business. The City of Roses is routinely blasted for everything from over-taxing business, to failing to give them enough incentives, to not favoring them in litigation issues and losing its sports franchises.
Continue reading article >Design : portland, banner
Posted on Monday, November 10, 2008, by Arve Overland
This post has nothing to do with web development, online strategy or online campaigning. This is about bicycle commuting. I'm a bicycle commuter – year round come rain or shine, and as many of you know, we get a little rain in beautiful Portland, OR. No I'm not going to rant ....
Continue reading article >Culture & Misc.
Posted on Thursday, November 06, 2008, by Arve Overland
I don’t know about you, but my Facebook friends were very active leading up to election night posting YouTube videos, signing up with groups, online election night rallies and more. Most were very open about who they were voting for and urging their friends to get out and vote. It will ....
Continue reading article >Culture & Misc.
Posted on Wednesday, November 05, 2008, by Arve Overland
Do you need a single or multi-URL brand strategy?
Recently, there has a appeared in professional discourse a series of articles in which the term “brand layers” is used to identify the layers created by a company’s mission, vision, values, visual language, brand positioning and differentiation, brand space, etc.
Continue reading article >Interactive Brand Strategy